Advertising and Advertisers

Hyperhistory.net contains advertising to cover the costs of Internet access, Domain registration, and monthly hosting fees. Any other earnings are contributed to evangelical missionary families outside the United States. Although generic ads are randomly rotated on over 500 pages of hyperhistory.net, individual sponsors are solicited to be the sole advertiser on the the page of their choice.

If you have a web site and you would like to make some advertising money then you may learn from my experience. Otherwise, stop reading now and get back to a productive activity.

A review of Google’s Adsense

I chose the not-too-distracting “Google Adsense” which are the text ads used on this site’s biography and essay pages. Google tries to target the content of the ads to the content of the page which seems not to successful. If you see an inappropriate Google ad, please let me know so I can block that URL from my rotated onto the page. Google also targets by region so I may not see the ad for electric socks even though I’m on the same age as someone living in Antarctica. Since many savvy webmaster pages contain Google Ads, I figured it was a good direction to go.

A review of Fastclick advertising campaigns

For the distracting ads (which seem to pay a bit more), I choose an industry leader called “Fastclick”. As an example of their most intrusive ad offered, I choose to abuse the biography on Atilla the Hun. This spouts an “Invue” window that requires the reader to close in order to see the essay. Clicking inside a popup window to close it rarely works with deceptive advertisers. It is best to use “Alt – F4” to close the widow on top. However, this method will not work for an Invue ad which requires careful selection of the small x in the upper right hand corner.

On the first visit to Fastclick.com it took me about two hours to learn the acronyms, preview different advertiser banners, make my selections, copy the code, paste it into my HTML pages and upload. There are plenty of choices based on banner size and what the advertiser is paying Fastclick for their ad service. Publishers like me get paid 65% of what Fastclick gets paid. (Google’s AdSense never disclose this type of information.) Basically, the more distracting the ad the more an advertiser is expected to pay to have it shown. Two important advertising acronyms are “CPM” and “CPC”. A banner ad makes a little over a buck per every 1000 times it is viewed. This is CPM where 1000 “Impressions” earns the stated amount. A big animated pop up, or rather “popunder” might earn $5.00 CPM. Go with CMP if it is doubtful your visitors will be interested in clicking on your ads.

I suggest going with CPC ads if the ads closely match the content of your pages. Site visitors may click for information they are already seeking. If the advertiser pays 10 cents CPC then Fastclick will pay you six and a half cents for every time a visitor clicks a CPC ad.

There are lots of decisions that Fastclick lets you make and they offer excellent statistics to help you decide. They are industry leaders in verified tracking for both advertisers and publishers. I opted to have earnings deposited directly into my PayPal account, but you could just as easily have them write you a check and send it in the mail. However, the paper trail requires a deposit of at least $50 to avoid the minor handling fee.

If you refer someone into the Fastclick program then you will get a 5% bonus based on the first year of their earnings. Although that is my disclaimer to pointing you to the following link, I’ve really found Fastclick to be the best program of its type. If your web site receives over 3000 visitors a month then you could pay for your Internet related expenses by sliding a few ads under the noses of your readership. Try the Fastclick Ad Network– Its free to join.

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